Kms Color Vitality Blonde Shampoo 750ml

Ideal for neutralising warm tones and keeping blonde hair fresh, bright and beautifully hydrated.This vegan* and PETA-approved** shampoo is your ultimate defence against brassy tones and hard water buildup. Enriched with upcycled pomegranate, it gently cleanses while neutralising unwanted warmth, protecting blonde shades from mineral accumulation, and restoring brilliant shine. The lightweight formula hydrates without weighing hair down and delivers up to 3x easier detangling when paired with the matching conditioner.Key BenefitsNeutralises unwanted warm tones for cool, vibrant blondeProtects against hard water mineral buildup and damageEnriched with upcycled pomegranate for antioxidant careHydrates and restores shine without heavinessVegan*, PETA-approved**, and dermatologically tested formula*No animal-derived ingredients **PETA acknowledges that none of KMS products and ingredients are tested on animals