Kogan Page Ltd Magnetic Influence : How To Negotiate And Persuade In A Disrupted World

As AI transforms business faster than ever, mid and senior-level negotiators must blend cutting-edge technology with emotional intelligence to lead complex conversations and close deals that last. Tim Castle, a renowned negotiation expert, presents his Magnetic Influence framework to help you build authentic connection in a digital, automated world.Through practical storytelling and proven strategies, you'll learn how to use AI agents to speed up sales cycles and deepen trust with clients and partners. This book offers actionable insights to master high-stakes negotiations where technology and trust come together.You'll gain the skills to stay ahead by combining data-driven tools with the human influence that moves deals forward. Magnetic Influence empowers experienced negotiators to thrive in a rapidly evolving landscape, leading with empathy, influence and tech savvy for lasting success. Themes include: mastering emotional intelligence, integrating AI into negotiation workflows, crafting persuasive stories, balancing technology with empathy, managing high-pressure talks and embracing digital change to unlock new opportunities.