V & A Publishing Quant By Quant

The autobiography of Mary Quant—the inventor of the miniskirt—was originally published in 1966 at the height of Swinging London.After opening her groundbreaking boutique Bazaar on London’s King’s Road in 1955, Quant soared to international fame with her brand of witty style that fitted perfectly with modern city life.She was at the forefront of fashion’s democratization—seeking to eliminate snobbery and “make fashionable clothes available to everyone.” Her joyful, evocative autobiography captures the world in which she found inspiration—and which she ultimately helped to define and change.